First of all, I want to apologize to everyone who has invested in $LUV Southwest Airlines. I want to apologize because I bought it Thursday afternoon at $42.12 expecting it to go up. After all, the forecast was for it to go up to a median price of $45.00 and possibly all the way up to $66.00. My assumption was that low oil prices would be a boon for all airline stocks. Seems to have been a wrong assumption. I know, I know, I’ve made an ass out of u and me, especially me.

I don’t know what is going on with Southwest Airlines stock ($LUV). I googled Southwest Airlines today on Google News and found two reports that helped to explain my, and I hope not your, dilemma. First of all, the CEO of Southwest airlines yesterday spoke about the downside of low oil prices and then I saw that Southwest Airlines ramp workers are protesting at fifteen airports across the country. Yippeee!

Those two bits of news help explain why Southwest Airlines is landing instead of taking off. As I write this the DOW is up 157 points and $LUV is down $1.24 a share. I’m getting a bit frustrated as the money I invested was only going to be for the short term. If it’d just go up $2.00 a share I can almost promise all of you, I’d sell and then the stock will be set to take off to the moon. You may think I’m joking, but I feel cursed in the market lately after doing quite well a few years back.

Again, my apologies for ever buying $LUV. It will go back up again, just hold on and don’t sell like I’ll have to do in the short term. I see $50.00 a share in the next month or two.

Buy. Buy. Buy. If I had any more money to invest, I’d be doing that today.